little row started with a simple idea. i wanted to create children’s clothing that looks just as good as it feels to wear.
i’ve always loved dressing my little boy in cool, understated pieces, but found it hard to find everyday essentials that combined style, comfort and quality. i’m not one for tractors, dinosaurs or loud prints. i wanted something a little different.
little row is all about building a wardrobe of staple pieces. relaxed fits, considered colours and effortless styles that can be mixed, matched and worn on repeat.
comfortable enough for everyday adventures, cool enough to make getting dressed the fun part, and made to last long enough to be passed down.
nicki x